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University of Bath

Aaron James Head of Rugby

Member of the University of Bath internal coaching network


  • TeamBath Head of Rugby
  • Compete in the BUCS national super league of the Top 10 UK Rugby Uni’s
  • Managing 9 fulltime/parttime staff
  • Performance Group of 80+ rugby students 80 Students
  • Coach/Mentor/Support a Student Rugby committee managing a club of 400+ students members

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Coaching UoB staff has been within the following areas:

  • vast experience coaching and managing large performance teams (some international high performance teams)

  • have been experienced in “Coaching the Coaches” where I have coached rugby staff and student coaches/support roles involved in coaching, who have gone on to progress to higher roles and careers outside the university e.g. Premiership Rugby Coach, Premiership Rugby Lead Analyst


Specific areas of interest in relation to coaching:

Passionate and motivated about helping people develop and progress their potential. All in a friendly and enjoyable way.


Varied life and career experiences including:

Farmer, Exporter, Sales Executive, Professional Rugby player, Specialist Buyer for Waitrose Supermarket, Performance Rugby Coach – Bath University, Bath Academy, England Students, Great Britain Students Sevens


  • Rugby Football Union Performance Coach Mentor
  • Diploma in Coaching (Hartpury University)
  • Mentoring in Sport Certificate Level 3
  • Completing ILM Level 7 Certificate in “Executive Coaching and Mentoring”
  • Regular CPD sessions with Sharon Charlton-Thomson, Leadership Coaching