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University of Bath

Sophie Oldacres Head of Student Marketing (Postgraduate Taught)

Responsible for the delivery of marketing and communications strategies to support postgraduate taught student recruitment.


Sophie has worked in student marketing and recruitment since 2008. Her key areas of focus are:

  • developing student recruitment communications and marketing strategies across the university
  • digital advertising and promotion
  • the customer relationship management (CRM) system for communications with prospective students
  • the production of printed material such as the undergraduate prospectus


Sophie was a Marketing Manager at Oxford University Press where she had responsibility for higher education textbooks.


Sophie has a degree in English from St. Andrews University, a Masters degree in Publishing from Oxford Brookes, and a professional diploma from the Chartered Institute of Marketing.