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University of Bath

Ian Cordwell Hockey Development Manager

Member of the University of Bath internal coaching network


Ian joined the University of Bath full time in January 2018. Up to then he had been working with the university as a coach for over 25 years with Team Bath Hockey. Ian’s background is financial services where he worked as a sales professional for the Halifax, Barclays Bank before setting up his own IFA consultancy and sales coaching business.

  • Motivating associates to be the best they can be in their area of work
  • Developing talent to achieve success in and out of sport
  • Coaching and mentoring young adults in time management, nutrition, goal setting, drug awareness before entering international sport
  • Delivering sales coaching to a number of blue chip companies through a local consultancy


Particular areas of experience in coaching university staff:

  • Sports Department
  • Career Administration
  • One to one goal setting


Helping individuals in relation to:

  • Communication/Interpersonal skills
  • Leadership
  • Confidence building
  • Resilience
  • Performance management


  • Hockey Development Manager 2018 present
  • Men’s lead hockey coach – UOB
  • Sales Professional in Financial Services Industry – 1990 – 2009
  • Work place sales coach with clients such as Sky Media, Future Publishing, IPC media and Gumtree.


  • ILM Level 3 Diploma in Coaching Institute of Leadership & Management
  • Level 4 Hockey coach
  • Post Graduate Diploma in Elite Coaching Practice – UCLAN