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University of Bath

Ian Cordwell Hockey Development Manager

Member of the University of Bath internal coaching network.


Ian joined the University of Bath full time in January 2018. Before then he worked with the University as a coach for Team Bath Hockey for over 25 years. Ian’s background is financial services where he worked as a sales professional for the Halifax Barclays Bank before setting up his own IFA consultancy and sales coaching business.

Ian's experience covers:

  • motivating associates to be the best they can be in their area of work
  • developing talent to achieve success in and out of sport
  • coaching and mentoring young adults in time management, nutrition, goal setting, drug awareness before entering international sport
  • delivering sales coaching to a number of blue chip companies through a local consultancy


Particular areas of experience in coaching university staff:

  • sports department
  • career administration
  • one-to-one goal setting


Helping individuals in relation to:

  • communication and interpersonal skills
  • leadership
  • confidence building
  • resilience
  • performance management


  • Hockey Development Manager – 2018 to present
  • TeamBath Men’s lead hockey coach
  • Sales professional in Financial Services industry – 1990 to 2009
  • Workplace sales coach with clients such as Sky Media, Future Publishing, IPC media and Gumtree.


  • ILM Level 3 Diploma in Coaching Institute of Leadership & Management
  • Level 4 Hockey coach
  • Post Graduate Diploma in Elite Coaching Practice – UCLAN
  • Regular CPD sessions with Cath Brown Consultancy