Skip to main content
University of Bath

Professor Bas Verplanken Professor Bas Verplanken

Bas is an Emeritus Professor in the Department of Psychology.


  • Habits; behavioural habits; mental habits
  • Attitudes; attitude-behaviour relations
  • Values; values and the self
  • Health behaviour; (un)healthy eating; exercising
  • Body image
  • Consumer behaviour; impulsive buying
  • Environmental behaviour; traffic mode choice; environmental values

This person is unavailable to supervise research degree projects


View a list of books and publications by Bas Verplanken


Bas held positions at the University of Nijmegen in The Netherlands and the University of Tromsø in Norway before moving to Bath's Department of Psychology in 2006.


Bas holds a PhD from the University of Leiden in The Netherlands.