Professor Bas Verplanken Professor Bas Verplanken
Bas is an Emeritus Professor in the Department of Psychology.
- Habits; behavioural habits; mental habits
- Attitudes; attitude-behaviour relations
- Values; values and the self
- Health behaviour; (un)healthy eating; exercising
- Body image
- Consumer behaviour; impulsive buying
- Environmental behaviour; traffic mode choice; environmental values
This person is unavailable to supervise research degree projects
Bas held positions at the University of Nijmegen in The Netherlands and the University of Tromsø in Norway before moving to Bath's Department of Psychology in 2006.
Bas holds a PhD from the University of Leiden in The Netherlands.