Digital marketing and communications skills project
A project to enhance staff knowledge and skills to make better use of the tools, platforms and technologies available to achieve our digital marketing goals.
Digital platforms and services are critical to our ability to attract and retain the best and brightest students, engage future business and research partners, communicate our research power and help staff and students to complete tasks online, reducing business costs.
The digital marketing and communications skills programme will help to enhance the practical skills of staff in charge of planning and executing marketing communications and engagement activities using digital tools and techniques.
As part of the programme, they will get the opportunity to:
- refresh their existing knowledge
- learn new skills
The programme will develop the practical skills and knowledge needed to enhance online reputation, drive student recruitment and conversion and support the delivery of an outstanding student experience.
How the programme will be delivered
We have partnered with Pickle Jar Communications, a company who specialise in education marketing and communications. They were chosen because of their experience of delivering this type of programme and the benefits this can bring.
The programme will be divided into two parts. These are a self-assessment questionnaire and blended learning through a personalised training plan.
The goal of this programme is to enable staff to make more effective use of tools, platforms, and practices based on digital technology to:
- enhance reputation
- drive recruitment and conversion and
- support the delivery of an outstanding student experience,
- build stronger staff engagement.