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Programme & Unit Catalogues - University of Bath
https://www.bath.ac.uk/catalogues/2007-2008/mn/MN50188.htmLearning Outcomes:. Students will work on a real marketing communications brief distributed in class. ... They will learn how to research and create an integrative marketing strategy in answer to this brief.
University of Bath - Programme & Unit Catalogues…
https://www.bath.ac.uk/catalogues/2006-2007/mn/mn-units.htmDirect and digital marketing. 6 Credits. ... Readings in marketing theory and practice. 6 Credits.
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