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Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN52068.html

Content:. This unit aims to address the societal implications of digital marketing practices. ... Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media.

Marketing MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

We designed this course with input from marketing industry leaders from a range of organisations. ... Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30801.html

Content:. This unit aims to address the cultural implications of digital marketing practices. ... Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Management MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

Unit. MSc Management. MSc in Management with Marketing. MSc in Management with Operations. ... Not available. Not available. Digital marketing society . Optional. Compulsory. Optional. Optional.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/ch/USSC-AFB10-chphf.html

Chemistry and Environment. Compulsory units: SC22003 (Environmental science and sustainability), CH22008 (Fundamental concepts of chemistry), MN22156 Digital business innovation (5 credits), and MN22171 Marketing (5 credits). ... Physics and Environment.

Digital Content team

https://www.bath.ac.uk/teams/digital-content-team/

digital content standards. digital identity standards for the University and social media platforms. ... the University blogging platform. University editorial groups. digital copyright infringement. We also support the central Marketing team in the

Using the University's Google Analytics data and…

https://www.bath.ac.uk/guides/using-the-universitys-google-analytics-d…

How to get data about your content. If you just need basic information about the performance of your content, email Digital Marketing & Communications to request a report on your stats. ... a request to Digital Marketing & Communications.