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Programme & Unit Catalogues 2018/19 - University of…

https://www.bath.ac.uk/catalogues/2018-2019/mn/MN30673.html

the Internet, Social media etc.) for successful business operations. Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the opportunities provided to marketers of successful digital

Digital content and development

https://www.bath.ac.uk/topics/digital-content-and-development/

Digital content and development. Access the University’s digital marketing and communications platforms and find advice, support, and guidance on best practice. ... About us. The Digital Content and Digital Development teams work together within the

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2017-2018/mn/MN30673.html

the Internet, Social media etc.) for successful business operations. Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the opportunities provided to marketers of successful digital

School of Management faculty

https://www.bath.ac.uk/teams/school-of-management-faculty/

Sarah researches corporate social responsibility (CSR) communication, digital marketing and ethical markets/consumption. ... Lecturer (Assistant Professor). Kseniya specialises in social media, user behaviour, user experience, and digital marketing

University of Bath - Programme & Unit Catalogues…

https://www.bath.ac.uk/catalogues/2006-2007/mn/MN50188.htm

Learning Outcomes:. Students will work on a marketing communications brief distributed in class. ... They will learn how to research and create a direct, data and digital marketing strategy in answer to this brief.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Marketing MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

We designed this course with input from marketing industry leaders from a range of organisations. ... Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN50703.html

Integrated experiential learning is an important part of this unit, which introduces marketing terms, principles, concepts, and strategies, on- and off-line. ... products lifecycles and new product development, brand strategy, marketing communications,

Natural Sciences BSc (Hons)

https://www.bath.ac.uk/courses/undergraduate-2025/natural-sciences/bsc…

You'll also have skills for careers built on a scientific background, such as working in scientific and manufacturing industries or roles in management, marketing, sales, lecturing, purchasing or patenting. ... Management: Digital Business Innovation (5

Departmental staff lists

https://www.bath.ac.uk/email/staff/

View more corporate information in Digital, Data and Technology. ... 136 members. Digital Marketing & Communications.

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