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Programme & Unit Catalogues - University of Bath
https://www.bath.ac.uk/catalogues/2007-2008/mn/MN50188.htmSkills:. Understanding a client brief (T,F,A); critically analysing a marketing communications issue (T,F,A); independently researching the issue (F); formulating and writing an original strategy (T,F,A); ... Content:. The shift from mass communications
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