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Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN50703.html

Skills:. Knowledge and understanding. An appreciation of the concepts, frameworks and activities that comprise strategic marketing and its role as a management function and organisational philosophy. ... products lifecycles and new product development,

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

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