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Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN30673.html

the Internet, Social media etc.) for successful business operations. Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the opportunities provided to marketers of successful digital

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