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Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2019-2020/mn/MN30673.html

Understand the strategic importance of network society and digital marketing (e.g. ... Understand the opportunities provided to marketers of successful digital marketing practices and their risks.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

School of Management faculty

https://www.bath.ac.uk/teams/school-of-management-faculty/

Sarah researches corporate social responsibility (CSR) communication, digital marketing and ethical markets/consumption. ... Lecturer (Assistant Professor). Kseniya specialises in social media, user behaviour, user experience, and digital marketing

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Sarah Glozer

Senior Lecturer (Associate Professor) and Head of Marketing Business and Society Division - School of Management

Sarah researches corporate social responsibility (CSR) communication, digital marketing and ethical markets/consumption.

  • School of Management