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University of Bath - Programme & Unit Catalogues…

https://www.bath.ac.uk/catalogues/2006-2007/mn/MN50188.htm

They will learn how to research and create a direct, data and digital marketing strategy in answer to this brief. ... They will learn how to devise new ideas and competitive plans.

University of Bath - Programme & Unit Catalogues…

https://www.bath.ac.uk/catalogues/2006-2007/ps/XX50127.htm

To enable students to contribute to the design, development and application of new digital technologies to support learning. ... apply relevant theory to decide on the task-appropriateness of collaborative technologies in general and digital technology

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