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Management meets Ao (Maggie) Lu

https://www.bath.ac.uk/case-studies/management-meets-ao-maggie-lu/

In practical sessions, our professor would always ask us ‘Would you want your decision to come out as headlines in the New York or Financial Times?’.

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New approach to public procurement helps NHS save money

https://www.bath.ac.uk/case-studies/new-approach-to-public-procurement…

New framework sparks immediate savings. The team recognised that there was little understanding of how effectively to leverage network resources in highly regulated, complex public sector systems. ... helped the NHS to produce a new strategy relating to

Predicting and preventing terror attacks

https://www.bath.ac.uk/case-studies/predicting-and-preventing-terror-a…

They started by understanding how convicted far-right terrorists interacted online. This involved a lot of investigative work – reading court records, news reports and scouring the internet – to find these terrorists'

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Gaining a unique insight into the world of marketing

https://www.bath.ac.uk/case-studies/gaining-a-unique-insight-into-the-…

new environment. ... I've also gained a deeper understanding of marketing strategy and campaign execution, which has given me the confidence to tackle new challenges in my future career.

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Improving healthcare in the South West

https://www.bath.ac.uk/case-studies/improving-healthcare-in-the-south-…

CHI2 research has helped healthcare workers manage capacity during the Covid-19 pandemic. ... A MOOC is a free online course to help people learn new skills in an accessible way.

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How a top-ranked marketing MSc prepared me for a job in…

https://www.bath.ac.uk/case-studies/how-a-top-ranked-marketing-msc-pre…

Nearly everything differed from my home country's academics and lifestyle. Having dreamed of studying abroad since high school, I was eager but cautious in this new environment.

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Helping organisations prepare for the unexpected

https://www.bath.ac.uk/case-studies/helping-organisations-prepare-for-…

This is a relatively new discipline that looks at how the people within an organisation interpret its structures, and the impact this has on how it operates.

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The research transforming business design

https://www.bath.ac.uk/case-studies/the-research-transforming-business…

It gave potential entrepreneurs and new businesses advice on things like business model design and upskilling workers. ... This tool aims to enable new styles of thinking, managing, and leading to navigate the entrepreneurial journey towards innovation.

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