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Gaining a unique insight into the world of marketing

https://www.bath.ac.uk/case-studies/gaining-a-unique-insight-into-the-…

new environment. ... I've also gained a deeper understanding of marketing strategy and campaign execution, which has given me the confidence to tackle new challenges in my future career.

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Management meets Joy Owango

https://www.bath.ac.uk/case-studies/management-meets-joy-owango/

At the start of this year, I spoke at the United Nations Headquarters in New York, and have been presenting worldwide every other month since.

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New approach to public procurement helps NHS save money

https://www.bath.ac.uk/case-studies/new-approach-to-public-procurement…

New framework sparks immediate savings. The team recognised that there was little understanding of how effectively to leverage network resources in highly regulated, complex public sector systems. ... helped the NHS to produce a new strategy relating to

Predicting and preventing terror attacks

https://www.bath.ac.uk/case-studies/predicting-and-preventing-terror-a…

They started by understanding how convicted far-right terrorists interacted online. This involved a lot of investigative work – reading court records, news reports and scouring the internet – to find these terrorists'

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Management meets Robin Hemingway

https://www.bath.ac.uk/case-studies/management-meets-robin-hemingway/

After graduating from the School of Management, I was accepted onto a postgraduate placement in New York.

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Management meets Jessi Frey

https://www.bath.ac.uk/case-studies/management-meets-jessi-frey/

Because of this, so many new groups were forming, and I decided to audition for some. ... The lifestyle had been full-on and I wanted something different. So, I moved back to England, got a job, and looked for a new challenge.

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Advocating for the public good in higher education

https://www.bath.ac.uk/case-studies/advocating-for-the-public-good-in-…

Rajani explains that working at this new institution showed her the potential power of universities. ... The skill of critique is so important right now as we face fake news and misinformation and the polarisation of society.

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Management meets Ao (Maggie) Lu

https://www.bath.ac.uk/case-studies/management-meets-ao-maggie-lu/

In practical sessions, our professor would always ask us ‘Would you want your decision to come out as headlines in the New York or Financial Times?’.

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Improving healthcare in the South West

https://www.bath.ac.uk/case-studies/improving-healthcare-in-the-south-…

CHI2 research has helped healthcare workers manage capacity during the Covid-19 pandemic. ... A MOOC is a free online course to help people learn new skills in an accessible way.

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Demystifying digital data

https://www.bath.ac.uk/case-studies/demystifying-digital-data/

Bad science. Data Science is a relatively new field, and digital technology is always evolving. ... We’re making new discoveries and uncovering new uses for digital data all the time, but as Lukasz puts it ’we’re just scratching the surface’.

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