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Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN52068.html

Content:. This unit aims to address the societal implications of digital marketing practices. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30801.html

Content:. This unit aims to address the cultural implications of digital marketing practices. ... Big data, algorithms and digital marketing culture. Self-identity in a digital world.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN20815.html

Identify and apply emerging value creation models in the digital era. ... The Digital Innovation Landscape and Infrastructure. Managing Emergent Technologies, Innovation and Digital Disruption.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/ee/EE30031.html

Like-for-like reassessment (where allowed by programme regulations). Requisites:. Learning Outcomes:. On completion of the course, the student should be able to understand the main operating features of digital communication ... Content:. Digital

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/ee/EE40054.html

Describe the components of a digital image processing system and the digital representation of monochrome and colour images. ... Content:. The human vision system: monochrome and colour vision, perception. Digital imaging systems: system model, sampling

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/ee/EE30175.html

Aims:. To introduce the theory and practice of digital signal and audio processing. ... Skills:. Theory and analysis of current techniques in digital signal and audio processing taught facilitated and tested.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN22157.html

ICTs Persuasive design and technology Innovating Potentials of Information Technologies Disrupting Business Models Emerging Value Creation Models in the Digital Era IT-enabled inter-organisational partnership Emergent forms of work and

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN22156.html

Identify and apply emerging value creation models in the digital era. ... The Digital Innovation Landscape and Infrastructure. Managing Emergent Technologies, Innovation and Digital Disruption.

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