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Gaining a unique insight into the world of marketing

https://www.bath.ac.uk/case-studies/gaining-a-unique-insight-into-the-…

new environment. ... I've also gained a deeper understanding of marketing strategy and campaign execution, which has given me the confidence to tackle new challenges in my future career.

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Research4Good podcast

https://www.bath.ac.uk/campaigns/research4good-podcast/

The research bringing a feminist approach to marketing. In episode five, Dr Lorna Stevens discusses her research on marketing and feminism, in light of the publication of her new book The ... She reflects on how feminism has changed in the last twenty

Stakeholder Theory with Rob Phillips: a seminar

https://www.bath.ac.uk/events/stakeholder-theory-with-rob-phillips-a-s…

One prominent theorist has made the (titular) declaration that resource-based theory “must incorporate a stakeholder perspective” (Barney, 2018) and the Business Roundtable has just issued a new “Statement on the ... In this seminar, Rob Phillips

New approach to public procurement helps NHS save money

https://www.bath.ac.uk/case-studies/new-approach-to-public-procurement…

New framework sparks immediate savings. The team recognised that there was little understanding of how effectively to leverage network resources in highly regulated, complex public sector systems. ... helped the NHS to produce a new strategy relating to

Working with the School of Management

https://www.bath.ac.uk/forms/working-with-the-school-of-management/

Working with the School of Management. We’re always looking for new ways to collaborate.

Management meets Robin Hemingway

https://www.bath.ac.uk/case-studies/management-meets-robin-hemingway/

After graduating from the School of Management, I was accepted onto a postgraduate placement in New York.

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Management meets Ao (Maggie) Lu

https://www.bath.ac.uk/case-studies/management-meets-ao-maggie-lu/

In practical sessions, our professor would always ask us ‘Would you want your decision to come out as headlines in the New York or Financial Times?’.

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Management meets Jessi Frey

https://www.bath.ac.uk/case-studies/management-meets-jessi-frey/

Because of this, so many new groups were forming, and I decided to audition for some. ... The lifestyle had been full-on and I wanted something different. So, I moved back to England, got a job, and looked for a new challenge.

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