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University of Bath

Business Insight

We are responsible for providing market analysis and reporting as input to the development and delivery of University marketing and communications strategies.

We undertake specialist marketing research and analysis. This informs the development of new programmes of study and the University's marketing, communications and engagement activities. We deliver services including:

  • planning, designing, and implementing both quantitative and qualitative research
  • analysis and reporting of internal and external survey results and data sources
  • analysis and custom reporting on web analytics

Find out about how we can help you.