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University of Bath

Marketing leadership team

We manage marketing and engagement activities in support of the University's strategies and corporate goals.

Our responsibilities include:

  • working with key stakeholders to deliver consistent marketing of the University
  • managing the development and use of the University brand
  • managing the services that deliver central marketing


  • Helen Featherstone

    Head of Public Engagement
    Helen Featherstone

    The strategic lead for public engagement with research for the University.

  • Louise Scattergood

    Head of Creative Services

    Responsible for digital content, events, design, photography, and print.

  • Katrina Kelly

    Head of Community Engagement
    Katrina Kelly

    Responsible for developing the University’s community and civic engagement and supporting collaborative work between the University and local organisations.

  • Sophie Oldacres

    Head of Student Marketing (Postgraduate Taught)

    Responsible for the delivery of marketing and communications strategies to support postgraduate taught student recruitment.

  • Sarah McFarlane

    Head of Student Marketing (Undergraduate)

    Sarah is responsible for activities and tools that support the University’s undergraduate recruitment strategy.

  • Takashi Yonenaga

    Business Insight Manager
    Takashi Yonenaga

    Supports the University's marketing and communications activities by providing market and customer insights.