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University of Bath

Marketing team

We are responsible for marketing and communications in support of student recruitment.

Our responsibilities

The Student Marketing team is responsible for activities and tools that support the University’s student recruitment strategies. This includes:

  • the undergraduate and postgraduate prospectuses
  • the customer relationship management (CRM) system for communications with prospective students
  • digital campaigns that promote the University, such as Clearing or any brand campaigns
  • the standards and guidelines for student recruitment communication
  • postgraduate and undergraduate profiles and adverts on third-party websites

Marketing team