University of Bath

Marketing team

We are responsible for marketing and communications in support of student recruitment and research.

Our responsibilities

The Student Marketing team is responsible for:

  • the undergraduate prospectus, Choose Bath, About Bath and the Visitor's Guide
  • Applicant, the customer relationship management (CRM) system for communications with prospective students
  • the standards for student recruitment communication
  • support for departments running Applicant Visit Days
  • postgraduate profiles and adverts on third-party websites
  • centrally-booked postgraduate recruitment fairs

The Research Marketing team supports researchers and academics to:

  • promote their findings externally and internally
  • raise their profiles through social media, comment articles, videos and events
  • apply for funding through their Pathways to Impact proposals
  • recruit research participants

We also support the University’s impact team in preparing for REF assessments.

Student Marketing team

Research Marketing team