MN52068: Digital marketing society
[Page last updated: 11 January 2024]
| Academic Year: | 2023/24 |
| Owning Department/School: | School of Management |
| Credits: | 5 [equivalent to 10 CATS credits] |
| Notional Study Hours: | 100 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
- Semester 2
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| Assessment Summary: | EXCB 100% |
| Assessment Detail: |
- Closed-book written examination (EXCB 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
While taking this module you must take MN52115 OR take MN52130
Before taking this module you must take MN52061
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| Learning Outcomes: |
By the end of this unit, students should be able to:
- Critically investigate societal effects of digital marketing practices
- Discuss the relevance and implications of these effects to social life and digital marketing practices
- Understand the ethical dilemmas related to both the digital marketing practices and the societal effects
- Engage with academic social theory and critical thinking
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| Synopsis: | Develop your understanding of the societal effects of digital marketing. Through social theory and critical reflection, You will explore topics related to digital technologies and societal structure like:
- social media
- influencers
- identity in digital life
- algorithms and big data
- surveillance and privacy
You will explore and discuss these topics and how they affect society in various ways like technological dependency and alienation.
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| Content: | This unit aims to address the societal implications of digital marketing practices. Indicative content includes:
- History and development of digital marketing
- Digital marketing and the genesis of social media
- Big data, algorithms, and digital marketing society
- Self-identity in a digital world
- Influencer capitalism
- Surveillance, security, privacy, and risk
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| Course availability: |
MN52068 is Compulsory on the following courses:
School of Management
MN52068 is Optional on the following courses:
Department of Chemistry
- USCH-AFM07 : MSci(Hons) Chemistry with Management (Year 4)
- USCH-AKM07 : MSci(Hons) Chemistry with Management with Industrial Placement (Year 5)
School of Management
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Notes: - This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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