MN52103: International business strategy
[Page last updated: 23 October 2023]
| Academic Year: | 2023/24 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
- Semester 1
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| Assessment Summary: | CWRI 100% |
| Assessment Detail: |
- Report Individual (CWRI 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
In taking this module you cannot take MN52135
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| Learning Outcomes: |
- Develop an understanding of the implications of external forces and dynamics in the international business environment for cross-border investments
- Develop an understanding of how international business strategy is developed and the internal and external factors that shape the process
- Critically evaluate the strategic options available to multinational firms and determine appropriate choices in diverse circumstances
- Develop an understanding of how different functions in the global value chain interact to create sustainable competitive advantage in global markets
- Analyze, evaluate, and appraise international business issuesdrawing on international strategy concepts
- Demonstrate self-direction, creativity, and originality in approaching and solving problems
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| Synopsis: | Develop strategic thinking, analysis and judgement within an international context. You will explore how to develop and apply corporate strategy in the face of opportunities and threats in a dynamic, unpredictable and rapidly changing global environment. You will learn to apply concepts, models and frameworks to analyze international strategy.
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| Content: | The unit explores how businesses develop their international business strategy in the context of external forces and resources and capabilities, in order to create sustainable competitive advantage in global markets. Topics covered include cross-border internationalisation entry and process, international strategic choices, control and coordination of value-chain activities across borders. Issues are explored in a range of industries and geographical markets.
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| Course availability: |
MN52103 is Compulsory on the following courses:
School of Management
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Notes: - This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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