The University of Bath logo
The University logo has been designed as an integral part of the Visual Identity. In applying the logo consistently, the different sections of the University are presented as a unified whole.
On this page
- Logo colour
- Exclusion zone
- Department name grouping and vertical rule
- Download University logos
Wherever possible, the logo should print in the Slate colour from the primary colour palette, or its Pantone equivalent.
White and black versions of the logo have also been created for instances when the Slate logo cannot be used.
The logo must always have a clearly defined area of space surrounding it to ensure that it is not crowded by other graphics or text - an exclusion zone.
This is based on a measurement of one quarter of the height of the sulis head.
Department name grouping and vertical rule
When a faculty, department or centre name is used on printed materials it is combined with a vertical rule and the logo (as shown). Names are printed in Helvetica Neue and arranged on two or three lines depending on their length.
This grouping of elements forms a distinctive graphic device that ties each faculty, department or centre to the University brand. The size and layout of these elements is fixed. It is important that they are not altered in any way so that visual consistency is maintained.
Download University logos
We have provided University logos in a range of colours and formats. Use:
- TIF format for printed publications and PowerPoint presentations
- EPS format for printed publications, PowerPoint presentations and exhibition materials
- PNG format for use online.
This version of the logo must not be printed in white. It should be used on a white or pale background to maintain its readability.
The black version of the logo is available for use in mono printing applications such as newspaper advertising and promotional items.
The blue version of the logo is available for use on University stationery items only. This version of the logo must always print in Pantone 280.
Reversed logo white/transparent
The white version of the logo must only be printed in white. It should be used on a dark background to maintain its readability.
Note: the logo is shown here on a black background box for reference only. When used, it should not be enclosed within a box or border.
School of Management logo black/white
50th anniversary logo
This version of the logo should be used on a white or pale background to maintain its readability. It must not be used on dark backgrounds.
It may also be used with a photographic background, but care must be taken to ensure its readability is not compromised.
- PNG for online, Word and Powerpoint.
- For print use, please contact firstname.lastname@example.org for an EPS version of the logo.
Reversed 50th anniversary logo
This version of the logo should be used on dark backgrounds like black or grey.