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Digital marketing and communications skills project

https://www.bath.ac.uk/projects/digital-marketing-and-communications-s…

15 JAN 2018 to 15 FEB 2018. The first phase of the digital marketing and communications skills programme will take the form of a self-assessment questionnaire. ... As part of the process, staff will answer a series of questions that will help them to

Department of Marketing

https://www.bath.ac.uk/professional-services/department-of-marketing/

Leadership team. Meet the leadership team responsible for planning and delivering the University’s marketing activities. ... The Business Insight, Digital Content, Digital Development, Events, Marketing, and Public Engagement teams are based on the 4th

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN30673.html

the Internet, Social media etc.) for successful business operations. Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the opportunities provided to marketers of successful digital

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN50703.html

be able to apply relevant current theory in Marketing to practical and complex situations. ... products lifecycles and new product development, brand strategy, marketing communications, and the impact of digital.

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN50703.html

be able to apply relevant current theory in Marketing to practical and complex situations. ... products lifecycles and new product development, brand strategy, marketing communications, and the impact of digital. .

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/UMMN-ANB01.html

Business-to-business marketing. 6 credits [equivalent to 12 CATS credits]. ... Business and marketing in a digital world. 6 credits [equivalent to 12 CATS credits].

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/UMMN-AFB04.html

Principles of marketing. 6 credits [equivalent to 12 CATS credits]. Notes:. ... Business and marketing in a digital world. 6 credits [equivalent to 12 CATS credits].

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