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Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN52068.html

Content:. This unit aims to address the societal implications of digital marketing practices. ... Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30801.html

Content:. This unit aims to address the cultural implications of digital marketing practices. ... Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives. ... Understand the societal and cultural implications of digital marketing practices, with attention to both opportunities and risks.

Using the University's Google Analytics data and…

https://www.bath.ac.uk/guides/using-the-universitys-google-analytics-d…

How to get data about your content. If you just need basic information about the performance of your content, email Digital Marketing & Communications to request a report on your stats. ... a request to Digital Marketing & Communications.

Digital Content team

https://www.bath.ac.uk/teams/digital-content-team/

digital content standards. digital identity standards for the University and social media platforms. ... the University blogging platform. University editorial groups. digital copyright infringement. We also support the central Marketing team in the

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/UMMN-AFB04.html

Business and marketing in a digital world. 6 Credits. ... Digital marketing culture. 6 Credits. Notes:. Courses and units may be changed in accordance with normal University procedures.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/UMMN-ANB01.html

Business and marketing in a digital world. 6 Credits. ... Digital marketing culture. 6 Credits. Notes:. Courses and units may be changed in accordance with normal University procedures.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/UMMN-AKB04.html

Business and marketing in a digital world. 6 Credits. ... Digital marketing culture. 6 Credits. Notes:. Courses and units may be changed in accordance with normal University procedures.

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