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Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Sarah Glozer

Senior Lecturer (Associate Professor) and Head of Marketing Business and Society Division - School of Management

Sarah researches corporate social responsibility (CSR) communication, digital marketing and ethical markets/consumption.

  • School of Management

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN52068.html

Indicative content includes:. History and development of digital marketing. Digital marketing and the genesis of social media. ... Big data, algorithms, and digital marketing society. Self-identity in a digital world.

Course & Unit Catalogues 2024/25 - University of Bath …

https://www.bath.ac.uk/catalogues/2024-2025/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Course & Unit Catalogues 2023/24 - University of…

https://www.bath.ac.uk/catalogues/2023-2024/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues 2022/23 - University of…

https://www.bath.ac.uk/catalogues/2022-2023/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2021-2022/mn/MN30673.html

Understand how a network society and digital marketing (e.g. the Internet, Social media etc.) affect marketing practices and social life. ... Indicative content includes:. Digital marketing and digital marketing strategies. History of a network society

Marketing MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

marketing and its role in society. Key benefits. Combine the latest marketing research with industry practice to go beyond the theory. ... Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers,

Programme & Unit Catalogues - University of Bath

https://www.bath.ac.uk/catalogues/2020-2021/mn/MN30673.html

Understand the strategic importance of network society and digital marketing (e.g. ... Understand the opportunities provided to marketers of successful digital marketing practices and their risks.

Management MSc

https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-c…

Unit. MSc Management. MSc in Management with Marketing. MSc in Management with Operations. ... Not available. Not available. Digital marketing society . Optional. Compulsory. Optional. Optional.