We are delighted to have scooped the award for Best Use of Content for the South of England and Channel Islands in the Chartered Institute of PR (CIPR) PRide Awards, which celebrate the best PR work across the UK regions.
The award win recognises our work devising, delivering and measuring the University’s Research with Impact. The campaign combines interactive long-form articles, new research films, displays on campus and a podcast series.
Driving high-impact research is a core pillar of our University strategy, and Research with Impact celebrates our cross-disciplinary research helping to change the world for the better.
The CIPR judges were fulsome in their praise: “This campaign started with a clear vision and a link to business objectives, married with meaningful KPIs. Aptly the team demonstrated thorough research to underpin both the impressive content and broader communications choices, to best reach the audience. We loved the 'depth and focus' approach and the attention paid to internal audiences. Monitoring and evaluation also went above and beyond by exceeding KPIs, conducting formative evaluation, and going beyond just reporting numbers, to showing tangible outcomes directly linked to the campaign.”
Tom Mason, Head of Social Media & Campaigns said:
We're delighted to have received this recognition. The whole team have worked so hard to shine a spotlight on our Research with Impact. Well done to all involved!
Corinne Evans, Vice-President (External Relations) said:
Our academic colleagues do truly ground-breaking work which inspires us every day. It’s been such a joy to work with a team of comms and creative professionals to do that research justice through a strategic campaign.
Professor Sarah Hainsworth, Pro-Vice-Chancellor (Research & Enterprise) said:
Huge congratulations to the team for changing the way in which we tell stories about our research and the way in which it impacts industry, civil society, government policy and individuals.