Bath’s reputation directly affects our ability to deliver excellence in education, student experience, research and innovation. Through our Global Voice and Reputation project, we aim to strengthen how the University presents itself to the world — ensuring our brand reflects the quality, ambition and impact of the work you do every day.

A strong, distinctive University brand:

• helps to attract outstanding students, colleagues and partners
  
• strengthens recognition for our research, education and innovation
  
• helps secure global visibility, influence and investment
  
• ensures our external profile reflects who we truly are as a University.

Roadshow

Earlier this year, colleagues, students and external stakeholders had the chance to tell us about their perceptions of our University. We heard from almost 3,000 people across 79 countries – our biggest listening exercise to date.

This insight has helped us both with our University strategy development and this project, as it has informed these draft creative concepts, narratives and visual identities. And now we want to hear from you again!

At the roadshow you can:

• explore the draft creative concepts, narratives and visual identities
  
• understand the thinking and evidence behind the work
  
• ask questions and discuss opportunities and concerns
  
• share feedback to inform decisions about the University’s future brand and visual identity.

Why your voice matters

This roadshow is a key part of the brand development process: an opportunity for you to see the creative thinking so far and offer feedback that will help us refine and course-correct along the way. Together, we will co-create a brand that reflects who we truly are; one that we are all proud to stand behind and share with the world.

Share your feedback

You can share feedback at the roadshow by scanning the QR code to the online survey. If you are unable to attend the on-campus roadshow you will be able to view the concepts and share your feedback online between 19-30 January at any time to suit you.

We are also running staff focus groups (in person) to ensure a wide range of voices are heard. These are now full.

Come along. Share your views. Help define the future of Bath’s global voice.