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University of Bath

Uploading video for use on the website

Find out which video platforms to use and how to upload and embed your videos.

Which one to use - Vimeo or YouTube

We use the video platforms Vimeo and YouTube for different purposes. If you want to embed the video on the University website, you should always use Vimeo. This is because we can control whether ads are presented to the user after the video has played.

We also upload some videos to YouTube for users to discover while browsing there. You should not embed videos uploaded to YouTube on the University website.

Preparing for upload

To upload a video, you need to make sure you have prepared all the following:

  • a clear, descriptive title for your video
  • a short description of the video that includes its purpose, intended audience, and any links to more information or disclaimers
  • a list of tags, separated with commas, for the video
  • a subtitle or closed-caption file whenever possible
  • the required privacy setting for the video
  • the video file in an acceptable format

You can upload videos yourself or you can ask Digital Marketing & Communications to do it for you by emailing If AV are producing a video for you, they will often upload it to the appropriate service themselves, in which case there is no need to contact Digital.

Uploading it yourself

If you upload a video yourself, make sure you are aware of all the technical requirements, such as the correct aspect ratio. Contact Digital at to request Vimeo and YouTube login details if you don't already have them.

Requesting a video upload

To make a request for uploading video, email us at

In your email, please include all information about the video listed above. It is also extremely helpful to include details of any agency involved in creating the video in case we need to contact them.

You will also need to provide a link to the video file in files.bath or other file transfer service (Dropbox and WeTransfer both work).

If you would like a video previously hosted in Panopto to be uploaded, you will need to download it yourself and then send it to us. If you need assistance retrieving videos from Panopto, you should contact AV.

Tagging videos

To improve the visibility of your video you should apply tags to it. Both Vimeo and YouTube use tags to make videos easier to find.

Tags should be one or two words used to categorise the video. For instance a video about an MEng course in Integrated Mechanical and Electrical Engineering, might be tagged with "engineering, mechanical, electrical, bath, university, meng, undergraduate, degree". Between 5 and 10 tags is the ideal number.

When supplying tags to us please do so in a comma-separated list, as that is how they are accepted by both Vimeo and YouTube.

Acceptable video formats

Both Vimeo and YouTube accept many different file formats, however best results are achieved with the .mp4 format. It offers high quality at a low filesize. Whenever possible you should request your videos as .mp4 or convert them into .mp4. Handbrake is a popular and easy to use conversion tool, available for free as open source software.

If your video is not available in .mp4 format, both .avi and .mov formats can be used, but only if .mp4 is not available.

Video privacy settings

Vimeo allows us to set the privacy level on our videos so that they can only be viewed by those who have a direct link to the video, or when we have embedded it on the site. You can read about all of Vimeo's privacy levels in their support documentation.

If you have a video that you would like viewable only by a select group of people (offer holders for a particular course, for example), or when it is embedded on our site, please let us know.

YouTube has similar settings, but because we use it primarily for shared content, most videos are uploaded at the most permissive level. If you need us to upload it at a different level, please let us know.

Choosing a suitable thumbnail

When your video is displayed in search results or as an embed on our website, it will show a thumbnail of the video. It is a still image from the video and lets viewers see a quick snapshot of your video.

Usually it's without texts. It's important to choose a thumbnail that is high quality and looks appealing to encourage users to watch the video.

You should always check the video is using the best thumbnail before you share it with users and it reflects the diversity of our community.


By default, YouTube gives you a choice of three automatically generated thumbnails. If none of these is suitable, you can upload your own one. This could be a frame taken from the video, or a normal still image that's appropriate to the content.


Vimeo allows you to choose any frame you want from the video. From the settings screen, go to the Basic settings page and scroll down to the end of the page to find options to playback the video and choose the right thumbnail.

How to embed your video on our website

After you upload your video to Vimeo, you will be able to embed it on the University website. Most pages in Typecase (Content Publisher) allow you to add a title and embed code to make a video appear on the page.

To get the embed code:

  • upload your video to Vimeo using the instructions given above
  • open your video to play in Vimeo
  • click on the share icon on the hand side of the player
  • click in the Embed box. It will select the entire code for you. There are two sections of code. The first embeds the video, the second adds a title. However, as our templates add a title for you, you only need the first half of the code, ending /iframe within a pair of angle bracket symbols
  • either paste the full code into notepad and select just the first half of the code, or paste the full code into the embed field in Typecase, and delete the second half of the code

Video transcription

It is important to make sure every video displayed on the website has the appropriate transcript so that they are accessible to all web users. Transcripts can be generated in YouTube or by a third party transcript software. Find out how to transcribe your video.