We develop content for the University website and student recruitment marketing. We also offer support, guidance, and advice on digital content best practice.
Digital content and development
Access the University’s digital marketing and communications platforms and find advice, support, and guidance on best practice.
A project to deliver a design system to create a fast, accessible and consistent experience for users across different applications, platforms and devices.
A project to deliver a modern publishing platform that allows the University to create, guide and publish content on different digital channels.
What a user story is and how to write one to create user-focused content.
How to write engaging and impactful content for the website.
Use the editorial style guide to make sure your content is clear, engaging and consistent with the rest of the website.
How to add headings, links, lists, tables and other formatting to your content in Typecase (content publisher).
How to publish a news story, service update or press release on the website using Typecase (content publisher).
How to use Typecase (content publisher) to create a basic or detailed Guide to help users complete a task.
How to use Typecase (content publisher) to publish University policies, regulations, strategies and facts on the website.
How to use Typecase to create a webpage showcasing a person or group from the University.
How to use Typecase (content publisher) to create a web page where users can download documents.
How to use Typecase (content publisher) to create a Landing page about an organisation or group in the University.
Where to source an image to use on the University website and how to properly credit the photographer.
How to choose and use images to support your content on bath.ac.uk.
Request to upload or access images on the University of Bath Flickr account.
Find out which video platforms to use and how to upload and embed your videos.
Blogs can be used by staff or students at the University to showcase their experience or work. If you would like a blog you must request one.
What you need to consider when starting a blog and how to make it a valuable addition to the University's network.
If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.
Learn about writing well for blogs and adding images and videos to your posts.