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Digital content and development

Access the University’s digital marketing and communications platforms and find advice, support, and guidance on best practice.

How we can help you

Find out about the teams and how we can support you.


Digital principles

These principles describe how Digital works as a team and with other colleagues from across the University.


Our current digital projects

Learn more about our ongoing projects, including the development of the website and publishing platform.


Lens design system

A project to deliver a design system to create a fast, accessible and consistent experience for users across different applications, platforms and devices.


Using Typecase, our content publisher

Request training and access to Typecase, the University's content publisher.



Writing content for our website

We've written some guidance to help you create effective written content.


Editorial style guide

Use the editorial style guide to make sure your content is clear, engaging and consistent with the rest of the website.


Creating web pages

Our practical guides explain how to create different web pages and the standards you should follow.


Creating an Announcement

How to publish a news story, service update or press release on the website using Typecase (content publisher).

Creating a Guide

How to use Typecase (content publisher) to create a basic or detailed Guide to help users complete a task.

Creating a Landing page

How to use Typecase (content publisher) to create a Landing page about an organisation or group in the University.

Using audio and visual content

Learn how to add audio, video and images to communicate your message more clearly and the standards you need to use.



Creating and maintaining a blog

Find out how to set up and look after your own blog on blogs.bath.ac.uk.


Request a blog

Blogs can be used by staff or students at the University to showcase their experience or work. If you would like a blog you must request one.

Acceptable use of blogs

If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.

About us

The Digital Content and Digital Development teams work together within the Department of Marketing to manage the overall strategic direction, structure, content, design, and technical integrity of the University's website.


Contact us

If you have any questions about our digital platforms, please get in touch.