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Privacy and cookie policy

How we gather, use and disseminate information for the University of Bath website.


Policy


Owner
Marketing Department
Version
N/A
Approval date
14 Mar 2024
Approved by
Rhian Griggs, Head of Digital
Date of last review
03 Sep 2024
Date of next review
13 Mar 2025

This policy applies to the following domains:

  • www.bath.ac.uk
  • blogs.bath.ac.uk
  • go.bath.ac.uk
  • status.bath.ac.uk

Other subdomains of bath.ac.uk may have separate policies.

Personal data

All personal data is collected and stored in line with the General Data Protection Regulation. See our guidance about the Data Protection Act for more details.

We collect the following data:

  • your Internet Protocol (IP) address, and details of which version of web browser you used
  • information on how you use the site, using cookies and web access logs

We use this data to:

  • improve the site by monitoring how you use it
  • gather feedback to improve our services

We only use personal information that you provide to us for the purpose stated at the time we request it. We may share your data with third parties who provide services on our behalf, such as those who help us to operate the website.

All our third-party service providers are required to take appropriate security measures to protect your data in line with our policies. We do not allow them to use your data for their own purposes. We permit them to process your data only for specified purposes and in accordance with our instructions.

We may also share your personal data with third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our site terms of use or to protect the rights, property or safety of our site, our users, and others.

Where your data is shared with third parties, we will seek to share the minimum amount necessary.

We retain data for 38 months in Google Analytics before it is deleted.

Web access logs

We may use data in web access logs if there is a security breach and we could use them to trace the breach.

We do not give or sell any information gathered from web access logs to any third party.

Cookies

We may put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

You may stop or restrict the placement of cookies on your computer by changing your preferences on the cookie banner on our website or by adjusting your web browser preferences. This may interfere with some of the functionality of the site.

We use cookies to:

  • provide essential functionality like making sure you stay logged in
  • measure how you use the website so it can be updated and improved based on your needs
  • help us understand the performance of our marketing activity and improve the relevance of the adverts you see

This data is used by us and our agents.

Cookies we use

Necessary cookies

Necessary cookies enable the core functionality of the website and help us deliver information and services securely and optimally. These cookies are always activated on the site, and they do not store any personally identifiable information.

You can disable these cookies by changing your browser preferences, but some parts of our website will not function properly without them.

Cookie name Domain Expiration Purpose
cookie_consent_advertising bath.ac.uk 1 year Used to determine whether or not to allow advertising-related cookies
cookie_consent_functionality bath.ac.uk 1 year Used to determine whether or not to allow functionality related cookies
cookie_consent_performance bath.ac.uk 1 year Used to determine whether or not to allow performance related cookies
cookie_consent_settings_set bath.ac.uk 1 year Used to set user cookie preferences

Performance and analytics cookies

These cookies allow us to count visits and traffic sources anonymously to measure and improve our site's performance and make it better for you.

Cookie name Domain Expiration Purpose
cebs bath.ac.uk Deleted on session end Used to track current Crazy Egg user session
cebsp bath.ac.uk Deleted on session end Used to determine if a Crazy Egg survey should be shown
_ce.s bath.ac.uk 24 hours Used to track a Crazy Egg recording visitor session including unique ID, tracking host and start time
_gat_UA-809791-1 bath.ac.uk 24 hours Used to limit the request rate to help filter out requests from bots
_gid bath.ac.uk 24 hours Registers a unique ID with a visitor to generate data on how the visitor uses the website
__qca bath.ac.uk 1 week Used to measure audience characteristics
_CEFT bath.ac.uk 1 year Used to store variants of pages assigned to visitors during Crazy Egg A/B tests
_ga bath.ac.uk 1 year Registers a unique ID with a visitor to generate data on how the visitor uses the website
_ga_LGFQSHWWE9 bath.ac.uk 1 year Registers a unique ID with a visitor to generate data on how the visitor uses the website
_pykey_ bath.ac.uk 1 year No information to detail the usage of this cookie

Advertising cookies

We sometimes use tracking pixels that set cookies for third-party features on our site, such as maps, online videos or social networking features. The University and the third party can't gain personally identifiable information from these cookies, but they are used to track visitors across websites to help deliver online advertising which is relevant and engaging to the individual user.

We will ask for consent for these cookies to be set, and you'll need to accept these cookies if you wish to view the content.

Cookie name Domain Expiration Purpose
_gcl_au bath.ac.uk 1 month Used to track conversion events
_fbp bath.ac.uk 3 months Used to track views coming from Facebook
oribili_user_guid bath.ac.uk 1 year Used to count unique visitors
ln_or bath.ac.uk 1 year Used to determine if Oribi analytics can be carried out

Third-party cookies

Some third-party cookies are used to help us understand the performance of our marketing activity and improve the relevance of the adverts you see. We also use these to show our adverts on other websites based on your visits to www.bath.ac.uk.

You can opt out of these third-party remarketing cookies by changing your preferences on the cookie banner on our website, or on each domain's opt-out page.

Adform

Cookie name Domain Expiration Purpose Category
C adform.net 60 days if C=1, 10 years if C=3 Identified whether user accepts cookies. C=1 - cookies allowed. C=3 - opt out of cookies Performance and analytics
CM adform.net 1 day Identifies if there is a need to re-check partner‘s cookie matching existence Performance and analytics
CM14 adform.net 14 days Identifies if there is a need to re-check partner‘s cookie matching existence Performance and analytics
uid adform.net 60 days Acts as a unique identifier Performance and analytics

Cloudflare

Cookie name Domain Expiration Purpose Category
_gid cloudflare.com 24 hours Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_gaexp cloudflare.com 90 days Used to store IDs of A/B testing experiments and sessions Performance and analytics
_gcl_au cloudflare.com 90 days Used to track conversion events Advertising
_ga, _ga_PHVG60J2FD cloudflare.com 13 months Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_mkto_trk cloudflare.com 13 months Used to collect analytics data on site behaviours Performance and analytics

Crazy Egg

Cookie name Domain Expiration Purpose Category
_fbp crazyegg.com 1 month Used to track views coming from Facebook Performance and analytics
ceac crazyegg.com 11 months Account number Performance and analytics
cean crazyegg.com 11 months Anonymous ID number Performance and analytics
cean_asoc crazyegg.com 11 months Used to associate anonymous ID with logged in user Performance and analytics
ce_login crazyegg.com 11 months Used to remember the last email address used to login Performance and analytics
_ce.s crazyegg.com 11 months Used to track a Crazy Egg recording visitor session including unique ID, tracking host and start time Performance and analytics
_ga_3ZCB7HTL5X crazyegg.com 1 year Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_ga, _ga_FC2Q3EBBDS crazyegg.com 20 months Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics

DoubleClick.net

Cookie name Domain Expiration Purpose Category
IDE doubleclick.net 6 months Used to display Google Ads on non-Google sites Performance and analytics

Facebook

Cookie name Domain Expiration Purpose Category
dpr facebook.com 1 week Used to tailor rendering based on browser window size Performance and analytics
wd facebook.com 1 week Used to store statistics on browser window size Performance and analytics
datr facebook.com 13 months Used to identify browser sessions trying to access Facebook for security purposes Performance and analytics
oo facebook.com 13 months Used to store user preferences on adverts from Meta based on third-party activities Performance and analytics
sb facebook.com 21 months Used to measure browser properties Performance and analytics

Visit Facebook to change your Facebook settings.

Google Analytics

Cookie name Domain Expiration Purpose Category
_ga, _ga_B8SKQ9HHPZ, _ga_X6LMX9VR0Y analytics.google.com 13 months Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_ga_BDJCJ7JL22 analytics.google.com 18 months Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_ga_0V7JNYGWCC analytics.google.com 23 months Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics

Google.com

Cookie name Domain Expiration Purpose Category
DV google.com 24 hours Used to store user preferences and statistics Performance and analytics
OTZ google.com 1 month Used to track site traffic information Performance and analytics
1P_JAR google.com 1 month Used to collect statistics in order to display relevant Google Ads Performance and analytics
AEC google.com 6 months Used to ensure requests are made by a user and not other sites Performance and analytics
NID google.com 6 months Used to store user preferences and statistics Performance and analytics
__Secure-1PSIDCC google.com 1 year Used to access specific options and services Performance and analytics
__Secure-3PSIDCC google.com 1 year Used to collect statistics in order to display relevant Google Ads Performance and analytics
SIDCC google.com 1 year Used to protect user data from unauthorised access Functionality
AID google.com 13 months Used to link activity between different devices Performance and analytics
APISID, SAPISID google.com 13 months Used to collect statistics in order to display relevant Google Ads Performance and analytics
CONSENT, SOCS google.com 13 months Used to store user preferences regarding cookie choices Performance and analytics
HSID, SID google.com 13 months Used to prevent fraudulent activity Performance and analytics
_Secure-ENID google.com 13 months Used to collect statistics in order to display relevant Google Ads Performance and analytics
_Secure-1PAPISID, SSID google.com 13 months Used to display relevant Google Ads Performance and analytics
__Secure-1PSID google.com 13 months Used to access specific options and services Performance and analytics
__Secure-3PSID google.com 2 years Used to collect statistics in order to display relevant Google Ads Performance and analytics

Google.co.uk

Cookie name Domain Expiration Purpose Category
AEC google.co.uk 6 months Used to ensure requests are made by a user and not other sites Performance and analytics
NID google.co.uk 6 months Used to store user preferences and statistics Performance and analytics
APISID, SAPISID, _Secure-ENID google.co.uk 13 months Used to collect statistics in order to display relevant Google Ads Performance and analytics
HSID, SID google.co.uk 13 months Used to prevent fraudulent activity Performance and analytics
_Secure-1PAPISID, SSID google.co.uk 13 months Used to display relevant Google Ads Performance and analytics
__Secure-1PSID google.co.uk 13 months Used to access specific options and services Performance and analytics

Visit Google to:

IPinYou.com

Cookie name Domain Expiration Purpose Category
CMBMP ipinyou.com 1 month Used to deliver adverts and track transactions Performance and analytics
PYID ipinyou.com 18 months Used to deliver adverts and track transactions Performance and analytics

LinkedIn

Cookie name Domain Expiration Purpose Category
AnalyticsSyncHistory linkedin.com 30 days Used to store information about the time a sync took place with the lms_analytics cookie Performance and analytics
BizographicsOptOut linkedin.com 10 years Used to determine opt-out status for non-members Performance and analytics
lang ads.linkedin.com Deleted on session end Used to store user preferences related to language settings Performance and analytics
lang linkedin.com Deleted on session end Used to store user preferences related to language settings Performance and analytics
lidc linkedin.com 24 hours Used for data centre selection Performance and analytics
bcookie linkedin.com 21 months Sets a unique identifier to detect LinkedIn access abuse Performance and analytics
bscookie linkedin.com 1 year Used for remembering that a logged in user is verified by two factor authentication and has previously logged in Performance and analytics
_guid linkedin.com 90 days Used to identify a LinkedIn Member for advertising through Google Ads Performance and analytics
JSESSIONID linkedin.com Deleted on session end Used for Cross Site Request Forgery (CSRF) protection and URL signature validation Performance and analytics
li_gc linkedin.com 2 years Used to store cookie consent preferences Performance and analytics
li_giant linkedin.com 7 days Indirect indentifier for groups of LinkedIn Members used for conversion tracking Performance and analytics
li_mc linkedin.com 6 months Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side Performance and analytics
li_fat_id linkedin.com 30 days Member indirect identifier for Members for conversion tracking, retargeting, analytics Performance and analytics
li_sugr linkedin.com 90 days Used to make a probabilistic match of a user's identity outside the Designated Countries Performance and analytics
lms_ads linkedin.com 30 days Used to identify LinkedIn Members off LinkedIn for advertising Advertising
lms_analytics linkedin.com 30 days Used to identify LinkedIn Members off LinkedIn for analytics Performance and analytics
sdsc linkedin.com Deleted on session end Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made Performance and analytics
UID scorecardresearch.com 720 days Cookie used for market and user research Advertising
UserMatchHistory linkedin.com 30 days LinkedIn Ads ID syncing Advertising

Visit LinkedIn to opt out of LinkedIn advertising.

StackAdapt

Cookie name Domain Expiration Purpose Category
sa-user-id-v2 srv.stackadapt.com 1 year Used to store a unique user ID for tracking and identifying a user across sessions Performance and analytics
fs_uid stackadapt.com 1 year Used by FullStory (an analytics tool) to track user sessions and interactions on the site Performance and analytics
_biz_uid stackadapt.com 1 year Associated with Bizible, a marketing tool that helps track user activities for attribution purposes Performance and analytics
_biz_nA stackadapt.com 1 year Bizible-related cookie, used for tracking user activities Performance and analytics
_biz_pendingA stackadapt.com 1 year Related to pending actions or events in Bizible that haven’t been processed yet Performance and analytics
_ga stackadapt.com 1 year Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_ga_7S619565MN stackadapt.com 1 year Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_ga_123456 stackadapt.com 1 year Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics

TikTok

Cookie name Domain Expiration Purpose Category
_ttp tiktok.com 13 months Used to measure the performance of advertising campaigns on TikTok Advertising

UniBuddy

Cookie name Domain Expiration Purpose Category
_hjSessionUser_1712377 unibuddy.co 1 year Used to deliver the UniBuddy popcard experience Necessary
OptanonAlertBoxClosed unibuddy.co 1 year Used to deliver the UniBuddy popcard experience Necessary
OptanonConsent unibuddy.co 1 year Used to deliver the UniBuddy popcard experience Necessary

Vimeo

Cookie name Domain Expiration Purpose Category
_cf_bm vimeo.com 24 hours Used to filter requests from bots Performance and analytics
_clsk vimeo.com 24 hours Used to connect multiple page views by a user into a single clarity session recording Performance and analytics
_gid vimeo.com 24 hours Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_uetsid vimeo.com 24 hours Used to track views coming from Bing Ads Performance and analytics
AF_SYNC vimeo.com 1 week Used to collect analytics data on embedded Vimeo video plays Performance and analytics
_gcl_au vimeo.com 1 month Used to track conversion events Advertising
_fbp vimeo.com 3 months Used to track views coming from Facebook Performance and analytics
g_state vimeo.com 6 months No information to detail the usage of this cookie Performance and analytics
_abexps, vuid vimeo.com 1 year Used to collect analytics data on embedded Vimeo video plays Performance and analytics
_clck vimeo.com 1 year Used to persist the clarity user ID and preferences stored in related cookies Performance and analytics
OptanonConsent vimeo.com 1 year Used to set user preferences regarding cookies Performance and analytics
afUserId vimeo.com 13 months Used to collect analytics data on embedded Vimeo video plays Performance and analytics
_ga, _ga_126VYLCXDY vimeo.com 13 months Registers a unique ID with a visitor to generate data on how the visitor uses the website Performance and analytics
_tt_enable_cookie vimeo.com 13 months Used to store cookie consent data Performance and analytics
_ttp vimeo.com 13 months Used to measure the performance of advertising campaigns on TikTok Performance and analytics
_scid vimeo.com 13 months Sets a unique identifier to allow third-party targeted adverts Performance and analytics
_uetvid vimeo.com 13 months Used to track views coming from Bing Ads Performance and analytics

You can read more about third-party cookies on each domain's cookie policy page:

Email and online forms

We collect the following information:

  • physical contact information
  • online contact information
  • demographic data
  • preference data

We will use this data for:

  • completion and support of the current activity
  • contacting visitors for marketing of services or products

In all cases, we will only use this information for the stated purpose.

Pages with forms should include a statement on how we will process data submitted to them.

We collect this data so that we can send you news and information which is relevant to your needs and interests.

Opting out

If you would like your data to be removed, contact the Data Protection Officer, dataprotection@bath.ac.uk

Contact us about this policy

If you have any questions about this statement or concerns about your data, contact us at web-support@bath.ac.uk or:

Department of Marketing
University of Bath
Bath
BA2 7AY

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