Masters dissertations
MSc Management
The Impact of Brexit on the Temporary Recruitment Sector in the UK: A Case Study of The Best Connection Group Ltd
Roxanne Sweeney, 2019
An Exploration into the Impact of Consumer Age and Gender on the Success of Sports Sponsorship and Endorsements in Enhancing Brand Image
Rosey Smythe, 2019
What is the role of firms in ensuring the ethical use of facial recognition technology? An exploratory study of facial recognition technology ethics.
Simon Dennis, 2019
Are the Perceptions and Emotions of Instagram Users Affected by Influencers' Authentic Positioning?
AMY INGLIS, 2019
An Investigation into the Behavioural Effect of Cause-Related Marketing on Consumers
Jack Davies, 2019
AN INVESTIGATION INTO THE IMPACT OF COPORATE SPONSORSHIPS ON ATHLETIC DEVELOPMENT
Steffan Osman-Wiggan, 2019
Investigating the Involvement of Information Disclosure and Investor Sentiment in Initiating Hot Issue Markets within Individual Industries in the United States
Brittany Miller, 2019
A holistic investigation into the brand equity of KPMG and possible CBBE inter-dimensional synergies
David Goodwin, 2019
Social Media Influencer Advertising: The Attributes and Their Effectiveness on the Purchase Intention of Millennials in China
Yishu Liu, 2019
How does social media engagement impact the relationship between attendees and music festival brands?
Dafni Kampani, 2019
Which are the most effective strategies at using build to rent schemes to drive value for developers and support UK housing issues?
Talbot Samuel, 2019
A Comprehensive Exploration of Digital and Traditional Business Models through the Lens of Disruptive and Incremental Innovation - A systematic Review of the Evidence
Lila Tienabeso, 2019
Gender Discrimination and Age Discrimination in Workplace
Fangzhu Wu, 2019
Business Ethics: The Impact of Unethical Business Behaviour on a Firm's Financial Performance
Nat Ratapipat, 2019
Immunization with the Nelson-Siegel Model -- Implementation and Calibration
Jiawei Yang, 2019
The Influence of Executives Compensation on Real Activity Earnings Management - an Empirical Research on Chinese Stock Market
Xuefei Tang, 2019
How do top executives' compensation affect the corporate performance in China?
ZHANG Miao, 2019
A Comparative Study of the Motives of Eastern and Western Social Media Users to Be Prone to Accept the Recommendations from SMIs
Chenyuan Li, 2018
Digital Healthcare Innovation: a case for a holistic approach to digital platforms for the treatment of medical professionals classified with a substance use disorder
Courtney Steacy, 2018
Customer Perceptions of Risk Management in Online Banking Applications among Traditional and Open Banking Platforms
GEORGE FRAMPTON, 2018
Digitalisation in the Pharmaceutical Industry: A Critical Evaluation of Big Pharma's Competitive Advantage and the Opportunities for Incumbents to Provide Beyond-the-Pill Services
Papaioannou Konstantina Maria, 2018
A systematic review of the factors influencing Motivation and its relationship with job performance among health workers: an evidence based perspective
PHILIPPA HORN, 2018
Increasing the Effectiveness of Faculty Recruitment at a UK Business School
Matilda Payne, 2018
The role of the university in establishing start up ventures from academic research: A case study analysis of the University of Bath
Simon Kirke, 2018
Taste and Tastemaker: an analysis of the rising trend of 'bad taste' in the luxury fashion market
Xiaoxiao Wang, 2018
Using Twitter Sentiment to Gauge Market Perceptions towards Smart Speaker Adoption
Daniel Buckland, 2017
Robustness & Resilience in Supply Chain Network Designs: An Analysis of the supply chain risk management for Coca-Cola, Samsung & Zara to identify best practice
Joshua Bee, 2017
The Challenges and practices of developing and preserving brand equity in the business-to-business pharmaceutical industry
Scott Molloy, 2017
A Social Sustainability Assessment of the UK Wine Industry: The implications and Recommendations for Employee Retention Developmant and Recruitment
Greg Palmer, 2017
Do diversification benefts exist in Chinese commercial banks?
Bingyu Zheng, 2017
Creating and sustaining a High Performance Environment: A case study of the World Class Start Rowing Programme in Bath
Stephanie Clutterbuck, 2017
The influence of the valence of Online Word-of-Mouth and Critical review towards Thai moviegoers.
Komthasana Dvadasin, 2017
What happen when customers participate in brand
Kornkamon Rujirosampai, 2017
Why online reviews? The use of online cosmetics reviews of Thai consumers
Narisorn Norasethsataporn, 2017
Empirical Tests of the Institutional Factors' Effects on the debt Maturity structure: Evidence from Chinese Manufacturing Listed Firms
Yuchen Wang, 2017
Online fashion influencers-turned-entrepreneurs:marketing to and with communities of followers
Lydia Asimakopoulou, 2017
Business Model Innovation: The case for autonomous cars
Tanya Savage, 2017
The role of desire for control on product adoption in Thai context
Pataraporn Kiettisarnpipopt, 2017
The Impact of Mergers and Acquisitions on the Financial Performance of Publicly Listed Companies in the US Pharmaceuticals Industry
Omar Ahmed, 2017
Overcoming the Advertising Irritation from Online In-stream Videos: Insight of Thai Users
Mathawee Sriwilasluk, 2017
Influence of Supporting factors in the implementation of E-health service in India
Arjun Narendran, 2017
Need for luxury brands to think global act local in the Indian market: an exploratory research of luxury brands in India adopting glocalisation approach
Kashish Agarwal, 2017
Integrading Organisational Cultures: A systematic Review of Leadership in Mergers and Acquisitions
Hannah Brambani, 2017
Political Consumerism: A conceptualization of boycotters, boycotters and their market choices
Stylianos Tachtsidis, 2017
Influencer Marketing: Defifning the Characteristics of the Instagram Opinion Leader
Alexandra Greeves, 2017
The Implementation of Lean Principles and Techniques in Food Industry Small- Medium Enterprises (SMEs)
Emma Mckie, 2017
What are the antecedents, drivers and inhibitors to Supply Chain Collaboration in the Alcoholic Drinks Industry and how do they achieve Collaborative Advantage?
Alessandra Twigger, 2017
Are Millennials the greenest generation? An exploratory study on the factors affecting consumers' intention to purchase green products
Natalie Tobin, 2017