Masters dissertations
MSc Management with Marketing
Delivering Value for Brands from Promotional Competitions on Social Media
Ward Flo, 2016
"Omni-Channel Retailing: consumers' perceived 'creepiness', intrusiveness and reactance to proposed methods of integrating online and offline"
Monnington Gabrielle, 2016
Chinese Luxury Consumers' Purchase Intention Towards Luxury Sustainable Products
Liu He, 2016
The Impact of eWOM Information From Online Review Website Upon Thai Consumers' Purchase Intention The Case of Wongnai Website and Consumer Intention to Visit a Restaurant
Laisiriroj Narawadee, 2016
A study of HFSS food marketing and parental purchasing decision in Thailand
Krishnamra Nicha, 2016
The effectiveness of brand placement in Chinese reality television shows: how program-induced psychological responses influence brand attitude and purchase intention
Wu Yina, 2016
The Role of Instagram Connections in Learning Consumption-Related Skills, Attitudes, and Behaviors: instapeers
Destina Ezgi Cavdar, 2015
Achieving the Unthinkable: Can Supermarket Retailers in the United Kingdom Successfully Sustain Loyal Consumers?
Aislinn Hanna, 2013
To see or not to see?: An exploratory study of effective components of trailers across three different film genres in order to stimulate viewing decision and pre-release word-of-mouth activity.
Kampani Ioulia, 2013
Brand Authenticity of the Morgan Motor Company: The Consumers' Perspective
Joseph Kibirige, 2013
"Investigating the influence of ""Korean Wave"" on Thai consumer behaviour towards Korean brands"
Junyong Cho, 2013
Building A Bank's Customer-Based Brand Equity Through A Facebook Page
Pichapa Rathprasert, 2013
The influences on brand equity after an inferior brand acquired a superior brand: A case study of Lenovo
Qian Huang, 2013
Reward-based crowdfunding platform as the new shopping arena What is the most effective way to raise funds with concept stage's products/services?
Sireetorn Chanchamcharat, 2013
The impact of generations in mobile banking: Using the TAM model to predict mobile banking adoption in Sweden
Sofie Runnquist, 2013
An analysis into how much Celebrity Endorsement of Sainsbury influences Consumer Purchase decision in UK
Vishal Muthuveerappan, 2013
Corporate branding in SMEs: an exploratory study in China's wedding planning industry
Yingmin He, 2013
