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Rupert Baines

School of Management Advisory Board Member

CEO, UltraSoC


Rupert joined UltraSoC as CEO in 2015. He has worked for numerous start-ups, including Picochip and first:telecom.

Before joining UltraSoC, he was Vice President of Strategic Marketing at Mindspeed following the company's acquisition of Picochip (now part of Intel). At Picochip he served as Vice President of Marketing.

He has also worked at:

  • first:telecom (acquired by Atlantic Telecom)
  • Pond Ventures (a leading early stage venture capital fund)
  • Arthur D Little
  • Analog Devices

Additional posts

Rupert is also a Fellow of the Institution of Engineering and Technology (IET)


  • BSc, Hull University