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MN22033: Marketing

[Page last updated: 03 June 2024]

Academic Year: 2024/25
Owning Department/School: School of Management
Credits: 10 [equivalent to 20 CATS credits]
Notional Study Hours: 200
Level: Intermediate (FHEQ level 5)
Period:
Semester 1
Assessment Summary: CWRI 100%
Assessment Detail:
  • Individual Coursework Assessment (CWRI 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: a) Understand the foundation of marketing theory and practice. b) Analyse marketing phenomena, such as marketing mix activities, using marketing tools and concepts. c) Apply foundational marketing knowledge to practical marketing problems.
New skills:
  • Develop the ability to conceptualise marketing problems using a series of analytical tools.
  • Develop the ability to plan and rationalise marketing activities.
  • Strengthen communication and teamwork skills in the classroom.



Synopsis: Develop a foundational understanding of what marketing is and its core principles. You'll learn about the key aspects of marketing. These include: conducting external and internal analyses, setting marketing strategies, and coordinating product, price, place and promotion - otherwise known as the marketing mix. You'll explore many contemporary real-world examples from businesses, including those in international settings, and apply your learnings to evolving real-world situations.

Content: New content proposal:
* Introduction to Marketing
* Consumer Behaviour
* Segmentation, Targeting, and Positioning
* Branding
* Product Management
* Pricing Strategies
* Distribution Strategies
* Marketing Communications
* Digital Marketing

Course availability:

MN22033 is Compulsory on the following courses:

Department of Politics, Languages and International Studies
  • UHPL-AKB50 : BSc(Hons) International Management and Modern Languages (French) with year abroad (Year 2)
  • UHPL-AKB51 : BSc(Hons) International Management and Modern Languages (German) with year abroad (Year 2)
  • UHPL-AKB52 : BSc(Hons) International Management and Modern Languages (Spanish) with year abroad (Year 2)

MN22033 is Optional on the following courses:

School of Management
  • UMMN-AFB10 : BSc(Hons) Accounting and Finance (Year 2)
  • UMMN-AKB10 : BSc(Hons) Accounting and Finance with work placement (Year 2)
  • UMMN-AFB11 : BSc(Hons) Accounting and Management (Year 2)
  • UMMN-AKB11 : BSc(Hons) Accounting and Management with work placement (Year 2)

Notes:

  • This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.