MN52119: New product development
[Page last updated: 15 April 2024]
| Academic Year: | 2024/25 |
| Owning Department/School: | School of Management |
| Credits: | 5 [equivalent to 10 CATS credits] |
| Notional Study Hours: | 100 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
- Semester 2
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| Assessment Summary: | CWRI 100% |
| Assessment Detail: |
- Report Individual (CWRI 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
By the end of the course/unit you will be able to
- outline the principles of new product development;
- recognize the key steps of new product development process and identify the analytical tools applied in each step;
- investigate market opportunities for a new product concept and propose a concept development plan
- interpret outputs of market research and appraise companies' potential to develop competitive new brands in existing and future markets.
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| Synopsis: | Explore the factors that impact firms' new product development strategy and the analytical tools used for making decisions. You will develop your knowledge of all stages of the product development process, with a particular focus on the concept development phase. Working in teams, You will interpret market research data and develop new and modified brands on a market simulation platform.
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| Content: | Development Processes and Organizations
Opportunity Identification/Selection and Product Planning
Customer Need identification and Product Specification
Concept Generation, Selection and Testing
Prototyping and Design
Analytical Approaches.
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| Course availability: |
MN52119 is Optional on the following courses:
Department of Chemistry
- USCH-AFM07 : MSci(Hons) Chemistry with Management (Year 4)
- USCH-AKM07 : MSci(Hons) Chemistry with Management with Industrial Placement (Year 5)
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Notes: - This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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