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University of Bath - Programme & Unit Catalogues…

https://www.bath.ac.uk/catalogues/2006-2007/mn/MN50188.htm

Learning Outcomes:. Students will work on a marketing communications brief distributed in class. ... They will learn how to research and create a direct, data and digital marketing strategy in answer to this brief.

University of Bath - Programme & Unit Catalogues…

https://www.bath.ac.uk/catalogues/2006-2007/mn/TMMN-AFM12.htm

Direct and digital marketing. 6 Credits. ... Methods of management research (marketing). 6 Credits. Optional Units: Select 4 Unit(s) from the following list:.

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