School of Management, Unit Catalogue 2010/11 |
MN50167: Marketing |
 Credits:
| 6 |
| Level:
| Masters |
| Period: | This unit is available in... |
| Semester 1 |
| Assessment:
| EX 100% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: * To provide an introduction to the concepts, analyses and activities that comprises marketing management. * To develop an understanding of the role and practice of marketing as a management function and organisational philosophy. * To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. * To lay the foundations for students wishing to take more specialised courses in marketing. Learning Outcomes: After completing the unit, the student should be able to: a) understand the principles of building brands and implementing promotion and advertising activities; b) prepare a marketing plan. Skills: Develop the ability to conceptualize marketing problems by using a series of analytical tools. (T and A) Develop the ability to plan and rationalize marketing activities (T and A). Content: People often equate marketing with advertising - a highly visible activity by which organisations try to persuade consumers to purchase their products and services. Marketing is more than simply advertising, it involves identifying customers needs and wants and satisfying these with the right combination of marketing elements. This course will introduce you to the essentials of marketing critical to managing profitable relationships in today's dynamic and connected environment. |