 Description:
| Aims:
This unit aims to provide an understanding of the operation of the microeconomic environments in which business operates. In doing so it aims to highlight some of the frameworks and analytical tools used by economists, and to show how these are relevant to business decisions and can assist in providing insights into the nature of the competitive environment.
Learning Outcomes:
By the end of this unit, students should be able to perform some basic analysis of markets and firms of their own choosing.
Skills:
Grasp of basic microeconomic concepts and their applicability to the real world (taught, facilitated and assessed), critical thought, writing and analytical awareness (facilitated, assessed), ability to construct an argument (facilitated, assessed), Interpretation of data (assessed).
Content:
Introduction to Business Economics, focussing on Microeconomic theory of the firm and industry, and related analytical frameworks. Topics to be covered include demand conditions, cost conditions, the competitive environment, models of market structure, pricing and the extent of competition.
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