Description:
| Aims: To ensure candidates understand the competitive and corporate strategy bases of successful firm management.
Learning Outcomes: By the end of the unit candidates should be able to:
* Understand the bases of successful competitive strategy.
* Understand the differences between competitive and corporate strategy.
* Understand how competitive strategy is developed and then how corporate strategy facilitates successful competitive strategy delivery.
Skills: * Intellectual skills: ability to select a focus for a project, analysis and synthesis of information.
* Practical skills: ability to analyse, identify and relate competitive and corporate strategy to micro- and macro-level national and international business environments.
* Transferable skills: analytical ability to research and identify strategic problems and opportunities of firms.
Content: Industry analysis, competitive strategy, corporate strategy, strategic activity scope, strategic market scope, strategic geographical scope, strategy identification, strategy assessment, strategy formulation.
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