|
 Academic Year:
| 2012/3 |
| Owning Department/School:
| School of Management |
| Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 1 |
| Assessment:
| CW 30%, EX 70% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| Before taking this unit you must take MN10079 |
| Description:
| Aims: This module aims to: Provide an introduction to the concepts, analyses and activities that comprise marketing management. To develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing. Learning Outcomes: After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan. Skills: Develop the ability to conceptualize marketing problems by using a series of analytical tools. Develop the ability to plan and rationalize marketing activities Develop presentation skills in the classroom. Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics: * Introduction to Marketing Concepts * Segmentation * Targeting/Positioning * Marketing Planning & Writing Marketing Plans * Branding * Pricing * Marketing Strategy * Product Policy & NPD * Promotion and Advertising * Distribution Strategy * Information and Research * Revision. |
| Programme availability: |
MN20081 is Compulsory on the following programmes:Department of Politics, Languages and International Studies
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