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HL20410: Culture, media & sport

Follow this link for further information on academic years Academic Year: 2014/5
Further information on owning departmentsOwning Department/School: Department for Health
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Critical Portfolio (5 x 750 words) (CW 100%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The intention of this unit is to contextualise sport and coaching by encouraging students to develop a truly sociological sporting imagination, with regard to their perceptions and experiences of the necessary interrelationship between sport culture and the forces, institutions, and processes, structuring contemporary society.
The primary aim of this course is to encourage students to develop a sporting sociological imagination which, following the lead of C. Wright Mills, seeks to understand sporting practices and experiences in relation to the broader historical and social contexts in which they are located. In more specific terms, the aim of this course is to provide students with a contextual understanding of contemporary sport culture, particular with regard to the complex relationship between sport and the various facets (social, cultural, political, economic, and technological) of social life in the early twenty-first century.

Learning Outcomes:
On completion of this unit students should:
* Be able to critically discuss the relationships between sport, coaching and the social context
* Critically reflect on their 'own place in (sporting) history
* Engage the reading, writing and interpretive skill required to make informed, insightful and imaginative contributions to the critical analysis of sport and coaching.


* Read and synthesise information about a complex subject. F
* Organise information coherently, selecting a form and style of writing appropriate to complex subject matter. T/A

The following topics will be covered:
* Corporate Sport: Late Capitalism and Cultural Commercialization, Corporatization and Corporate Capitalist Hegemony, Corporate Sport and its Various Dimensions, Alternative Sport Models, Branding and Sport Bodies, Experiences, and Identities.
* The Society of the Sporting Spectacle: The Convergence of Sport and Media: Sportainment, Sport's Telegenic Qualities, The Economics of Televised Sport, The Olympic Games as Global Televisual Mega-Event, The Televisual Reality of the Olympics, The Disneyization of Sport and the Vernacular Spectacle.
* The Stars and Signs of Postmodern Sport Cultures: The Age of the Brand, The Reign of Symbolic Sport Properties, The Cultural Iconography of the Sporting Popular.
Further information on programme availabilityProgramme availability:

HL20410 is Optional on the following programmes:

Department for Health
  • UHHL-AFB11 : BA(Hons) Sport & Social Sciences (Year 2)
  • UHHL-AKB11 : BA(Hons) Sport & Social Sciences with Professional Placement (Year 2)

* This unit catalogue is applicable for the 2014/15 academic year only. Students continuing their studies into 2015/16 and beyond should not assume that this unit will be available in future years in the format displayed here for 2014/15.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.