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HL20414: Sport, promotional culture & tourism

Follow this link for further information on academic years Academic Year: 2014/5
Further information on owning departmentsOwning Department/School: Department for Health
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • coursework (3000 words) (CW 100%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The aims of this unit are to develop both the knowledge and understanding of the late capitalist sports industry.

Learning Outcomes:
Students completing this unit will:
* Critically understand the influence and impact of the sports industry (marketing, management, advertising, media, cultural intermediaries and celebrity management)
* Critically understand the relationships between sport and tourism, especially in relation to the transformation of cities into post-industrial mega-complexes predicated on play, sporting facilities and experiences, the attraction of mega-events, waterfront leisure spaces, shopping malls, and other leisure-oriented environments
* Identify how sport, leisure and tourism environments have become important cultural institutions and policy tools in the resurgence (or post-industrial renaissance) of cities.
* Critically understand the economic, political, cultural, social and legal frameworks related to sporting events, tourism and promotional culture industries
* Critically interrogate the subjectivities that populate, are impacted upon and are realised in and through the sporting, leisure, touristic space. Specifically as this relates to the policing, surveillance, vilification and celebration of certain bodies in certain spaces.

The following key skills are either taught and / or facilitated (T/F) or assessed (A) in this unit:
* Written Communication - T/F, A
* Numeracy - T/F
* Problem Solving - T/F, A
* Working Independently - T/F, A

Students will study:
* The Promotional Culture Industries
* Sport & promotional culture
* The role of cultural intermediaries
* The cultural politics of promotional culture
* Sport & Tourism
* Place Wars: Tourism and the Re-invention of the city
* Policy, Development & Governance in the Polarized Polis
* Principles of event management.
* The Metropolis & Mega-Sporting Events
* The concept of the sports event, including cultural and social assumptions, expectations and legal frameworks.
* The 'politics' of the sporting space and the location of the 'body' within it. The spatially specific governance and regulation of the body.
Further information on programme availabilityProgramme availability:

HL20414 is Optional on the following programmes:

Department for Health
  • UHHL-AFB11 : BA(Hons) Sport & Social Sciences (Year 2)
  • UHHL-AKB11 : BA(Hons) Sport & Social Sciences with Professional Placement (Year 2)

* This unit catalogue is applicable for the 2014/15 academic year only. Students continuing their studies into 2015/16 and beyond should not assume that this unit will be available in future years in the format displayed here for 2014/15.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.