|
 Academic Year: | 2016/7 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Honours (FHEQ level 6) |
| Period: |
|
| Assessment Summary: | CW 30%, EX 70% |
| Assessment Detail: |
|
| Supplementary Assessment: |
|
| Requisites: | Before taking this module you must take MN20016 OR take MN20081 OR take MN20546 |
| Description:
| Aims: This unit is designed to introduce students to the theories and practice of social marketing. That is, the use of marketing theories and concepts to achieve specific behavioural changes that have social and individual benefits. Learning Outcomes: At the end of this unit students will be able to: 1) Understand the need for Social Marketing and its relationship with commercial marketing. 2) Understand theories of behavioural change and how to apply theories of behavioural change in a social marketing context. 3) Apply theories of behavioural change to contemporary issues and develop a social marketing campaign that will influence voluntary behavioural change in others. Skills: The ability to engage in a critical discourse about contemporary issues of social marketing will be developed and moderated (T, F, A). Presentation skills will be assessed (A). Content: Unit will cover some or all of the following: * What is social marketing? * Theories of Behaviour Change 1 * Theories of Behaviour Change 2 * Researching Social Issues 1 * Research Social Issues 2 * Identifying Social problems * Planning a Social Marketing Campaign * Implementing a social marketing campaign * Assessing the effectiveness of a social marketing campaign * Communications and Persuasion in Social Marketing. |
| Programme availability: |
MN30372 is Optional on the following programmes:School of Management
|
Notes:
|