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MN20546: Consumer psychology

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period:
Semester 1
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN20016 OR take MN10573 or equivalent.
Further information on descriptions Description: Aims:
1. To provide a basic understanding of the psychological processes affecting consumer behaviour.
2. To examine implications of these factors for consumer and societal well-being.

Learning Outcomes:
At the end of this unit students will be able to:
* Analyse different factors underlying consumer behaviour and account for them theoretically, conceptually and managerially.
* Critically evaluate the appropriateness of varying factors for consumer and societal well-being.

Skills:
Intellectual
* Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A)
* Ability to shape, progress and then defend a coherent argument (T, F, A)
* Ability to communicate complex data clearly and precisely (T, F)
Professional
* Self-management, time management and team working skills (F)
Transferable
* Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to present situations (F)
Personal
* The facility to communicate and defend ideas (F/A).

Content:

* Introduction of Consumer Behaviour
* Consumer Needs and Motivation
* Learning
* Memory
* Personality
* Lifestyle
* Attitude and Persuasion
* Attitude change
* Decision Making
* Group Influence
* Cultural issues.
Further information on programme availabilityProgramme availability:

MN20546 is Compulsory on the following programmes:

School of Management
  • UMMN-AFB04 : BSc(Hons) Management (Year 2)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 2)
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 2)

MN20546 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 3)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 2)

Notes: