Learning Partnerships, Unit Catalogue 2010/11 |
AS00029: Business 1 |
 Credits:
| 12 |
| Level:
| Foundation |
| Period: | This unit is available in... |
| Semester 1 at City of Bath College | |
| Semester 1 at Wiltshire College |
| Assessment:
| CW 40%, EX 60% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: This unit aims to ensure that students have a foundation of underpinning knowledge and skills in Business. The unit will draw upon core aspects of the AS Level syllabus and will achieve an equivalent depth and standard in these aspects. The unit will seek to ensure students develop and enhance other core competencies like, research skills, problem solving skills and effective communication skills/ICT. Learning Outcomes: On completion of the unit students should be able to: (i) Explain what a business is by reference to business structures and objectives; (ii) Explain the main methods of market research; (iii) Identify the key features of the marketing mix; (iv) Draw and calculate the break even point; (v) Explain the main theories of motivation; (vi) Explain the main management and leadership styles. Skills: Key transferable skills. Content: The Nature of Business * Business structures (sole trader, partnership etc) * Business objectives (long/short-term) * Stakeholders * Moral and ethical influences on business * Supply and demand Marketing * Market research * Marketing mix Finance * Sources of finance * Budgets and cashflow * Break even - charts and calculations Human Resources * Human Resource management * Motivation theory * Leadership and management styles. |