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School of Management, Unit Catalogue 2011/12


MN20073: Marketing

Click here for further information Credits: 6
Click here for further information Level: Intermediate (FHEQ level 5)
Click here for further information Period: Semester 2
Click here for further information Assessment: EX 100%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites: This unit is not available to students on BSc (hons) Business Administration or BSc (hons) International Management and Modern Languages.
Click here for further information Description: Aims:
This module examines marketing management. The module aims to develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing.

Learning Outcomes:
After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan.

Skills:
Develop the ability to conceptualize marketing problems by using a series of analytical tools.
Develop the ability to plan and rationalize marketing activities
Develop presentation skills in the classroom.

Content:
The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Introduction to Marketing Concepts
* Segmentation
* Targeting/Positioning
* Marketing Planning & Writing Marketing Plans
* Branding
* Pricing
* Marketing Strategy
* Product Policy & NPD
* Promotion and Advertising
* Distribution Strategy
* Information and Research
* Revision.
Click here for further informationProgramme availability:

MN20073 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.

  • UXXX-AFN99 : Generally available catalogue ) - No specified year

MN20073 is a Designated Essential Unit on the following programmes:

Department of Chemistry
  • USCH-AFB03 : BSc (hons) Chemistry with Management (Full-time) - Year 2
  • USCH-AKB04 : BSc (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 2
  • USCH-AAB04 : BSc (hons) Chemistry with Management with Study Year Abroad (Full-time with Study Year Abroad) - Year 2
  • USCH-AFM07 : MSci (hons) Chemistry with Management (Full-time) - Year 2
  • USCH-AKM07 : MSci (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 2

MN20073 is Optional on the following programmes:

Department of Biology & Biochemistry
  • RSBB-AFM07 : Integrated PhD Postgenomic Biosciences (Biosciences Route) (Full-time) - Year 1
  • TSBB-AFM03 : MRes Biosciences (Full-time) - Year 1
Department of Chemistry Programmes in Natural Sciences
  • UXXX-AFB01 : BSc (hons) Natural Sciences (Full-time) - Year 2
  • UXXX-AKB02 : BSc (hons) Natural Sciences with Industrial Placement (Full-time with Thick Sandwich Placement) - Year 2
  • UXXX-AAB02 : BSc (hons) Natural Sciences with Study Year Abroad (Full-time with Study Year Abroad) - Year 2
Department for Health
  • UHHL-AFB01 : BSc (hons) Sport and Exercise Science (Full-time) - Year 1
  • UHHL-ACB04 : BSc (hons) Sport and Exercise Science with Combined Professional Placement & Study Abroad (Full-time with Combined Placement) - Year 1
  • UHHL-AKB04 : BSc (hons) Sport and Exercise Science with Professional Placement (Full-time with Thick Sandwich Placement) - Year 1
  • UHHL-AAB02 : BSc (hons) Sport and Exercise Science with Study Year Abroad (Full-time with Study Year Abroad) - Year 1

NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.