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MN20032: E-business

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment: CW 30%, EX 70%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take MN20014
Further information on descriptions Description: Aims:
The unit draws together a widely varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. In doing so, it will focus upon the contribution of e-business technologies to the effectiveness and efficiency of both private and public sector organizations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies.

Learning Outcomes:
By the end of this unit, the student should be able to:
* Define the nature and scope of e-business technologies
* Review the drivers that facilitate and constrain the application and growth of e-business technologies
* Evaluate the ways in which e-business technologies can be applied within firms to achieve new business developments and process improvements
* Consider the organizational dimension of e-business implementation within firms
* Reflect upon the likely nature of future challenges and opportunities from e-business technologies.

Intellectual Skills
* an appreciation of contemporary issues in e-business (TA);
* the facility to apply subject-specific knowledge into a range of complex situations, taking into account the overall implications for the other areas of the business (TFA);
* a conceptual understanding of theoretical concepts and frameworks that enables the student to meaningfully link theory and practice and the ability to critically appraise both theory and practice (TFA);
Professional and Practical Skills
* evaluate e-business models within an organisational context (A);
* operate effectively both independently as well as within teams and assume leadership roles where appropriate (F);
* be self-directed and able to act autonomously in planning and implementing projects at professional levels (F)
Transferable/Key Skills
* an openness and capacity to continue learning with the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to the present situations (TFA);
* an appreciation and in-depth understanding of the resources and competences required for successful cross-functional management in organisations including enterprise skills (TA).

This unit will reflect current movements in e-business and Internet technology and the content will therefore be reviewed on an annual basis and updated as appropriate. Indicative content includes:
* Critical issues in e-business
* Business models and e-business strategies
* E-marketing
* Business to business e-commerce and value chain integration
* Relationship capital and customer relationship management
* Online communities
* Privacy and security.
Further information on programme availabilityProgramme availability:

MN20032 is Compulsory on the following programmes:

Department of Computer Science
  • USCM-AFB11 : BSc (hons) Computer Information Systems (Full-time) - Year 3
  • USCM-AKB12 : BSc (hons) Computer Information Systems (Full-time with Thick Sandwich Placement) - Year 4
  • USCM-AAB12 : BSc (hons) Computer Information Systems with Study Year Abroad (Full-time with Study Year Abroad) - Year 4

MN20032 is Optional on the following programmes:

Department of Computer Science
  • USCM-AFB01 : BSc Computing (Full-time) - Year 3
  • USCM-AKB01 : BSc Computing (Full-time with Thick Sandwich Placement) - Year 4
  • USCM-AFB09 : BSc (hons) Computer Science with Business (Full-time) - Year 3
  • USCM-AKB10 : BSc (hons) Computer Science with Business (Full-time with Thick Sandwich Placement) - Year 4
  • USCM-AAB10 : BSc (hons) Computer Science with Business with Study Year Abroad (Full-time with Study Year Abroad) - Year 4
School of Management
  • UMMN-AFB02 : BSc (hons) Accounting and Finance (Full-time) - Year 3
  • UMMN-AKB02 : BSc (hons) Accounting and Finance (Full-time with Thick Sandwich Placement) - Year 4
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 3

* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.