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MN30465: Depth psychology of the consumer

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment: CW 40%, EX 60%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must (take MN10001 and take MN10005) or take MN10071 or take MN20080 or take MN20291
Further information on descriptions Description: Aims:
To develop the students' understanding of the actions and fantasies of different groups of consumers, within the wider context of a consumerist ideology, by using concepts and theories from depth psychology.

Learning Outcomes:
After completing this unit students should be able to:
* Understand and engage critically with some of the core theories of depth psychology as they apply to the actions, fantasies and attitudes of contemporary consumers;
* critically analyse some of their own consumer choices and actions;
* reflect critically upon the cultural and social significance of contemporary consumerism.

At the end of this unit students should gain the following skills:
* knowledge and understanding of theoretical perspectives in the depth psychology of the consumer, in the context of contemporary consumerism (T/A);
* critical reflexivity in applying these theories to a variety of consumer actions, products, services, narratives and images (F/A);
* discussion and analytical and skills (F/T).

A summary of core concepts and theories of depth psychology. Material culture and interpretation. Classical social theories of consumption, status, fashion and display. The concept of consumer choice. Gifts and communicative qualities of material objects. Adolescence and life-style consumption. Consumer identities and images. The Diderot effect. Hedonism and aesthetic orientation to consumption. The influences of social class. Postmodern theories of consumption and mass media. Advertising, images and simulacra.
Further information on programme availabilityProgramme availability:

MN30465 is Optional on the following programmes:

School of Management
  • UMMN-AFB02 : BSc (hons) Accounting and Finance (Full-time) - Year 3
  • UMMN-AKB02 : BSc (hons) Accounting and Finance (Full-time with Thick Sandwich Placement) - Year 4
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 4
Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc (hons) International Management and Modern Languages (French) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB04 : BSc (hons) International Management and Modern Languages (German) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB06 : BSc (hons) International Management and Modern Languages (Spanish) (Full-time with Year Abroad) - Year 4

* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.