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MN20599: Business and strategy in emerging markets

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period:
Semester 1
Further information on unit assessment Assessment Summary: CW 30%, EX 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN10569
In taking this module you cannot take MN30400
Further information on descriptions Description: Aims:

* Attain familiarity with business contexts in emerging markets Understand business challenges in emerging markets
* Develop analytical and creative skills to support decision making in these contexts
* Develop and present solutions to strategic and operational challenges in these contexts.

Learning Outcomes:
By the end of this unit, the student should be able to:
* Locate, synthesize and interpret information on previously unfamiliar countries
* Determine how the national environment (economic, political, social and resource-endowment) conditions the strategies and operations of organisations
* Evaluate and interpret new information and theory, and engage in problem solving, thereby demonstrating a capacity to think clearly.

Intellectual Skills
* Connecting context-specific knowledge to a range of business situations, taking into account the overall implications for the organization (TFA)
* Understanding theoretical concepts and frameworks that enable the student to meaningfully link theory and practice, and the ability to critically appraise both theory and practice (TFA)
* Developing critical awareness of current issues and frameworks in regarding contexts of business (FA) Professional Practical Skills
* Deal with complex issues and make sound judgments in the absence of complete information, and to communicate their conclusions clearly and competently (FA)
* Assess and further develop the strategic position of an organization operating in an emerging economy (F)
* Operate effectively within cross-cultural teams and assume leadership roles where appropriate (F)
* Facility to communicate including presenting and marketing themselves and their ideas; preparation and production of effective management analysis (F)
* Ability to recognise intra/entrepreneurial risks and opportunities and to use enterprise skills to advantage established and start-ups (F)

The unit begins with an introduction to the background, opportunities and challenges in emerging markets. It then addresses the above-mentioned issues by focusing on each geographic area with the illustration of selected counties. The course concludes with comparisons of the competitive advantages and disadvantages of operating business in different emerging markets.
The unit presents students with a wide variety of businesses opportunities and challenges typically for emerging economies. Building on students prior understanding of international management, the course covers the following issues:
* The national environment (economic, political, social and resource-endowment) in conditioning the strategies and operations of organizations
* Strategies and operations of local firms, such as privatization and restructuring, entrepreneurship, business groups, and internationalization
* Strategies and operation of foreign entrants, such as entry strategies and subsidiary management.
Further information on programme availabilityProgramme availability:

MN20599 is Compulsory on the following programmes:

School of Management
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 2)

MN20599 is Optional on the following programmes:

School of Management
  • UMMN-AFB04 : BSc(Hons) Management (Year 2)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 2)
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 2)